Puma launches an iPhone app that appeals to the most basic of instincts in a bid to promote their latest range. Basically when the Dow Jones goes down then the Puma models in the app take off their clothes, when it goes back up they put them back on again.
Cheeky 
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A technologist with a passion for technical creativity and innovation.
Author of several leading books on Flash, PHP, 3D and associated technologies.
Multiple award winner – Cannes Lion [Gold and Cyber], D&AD, FWA, BIMA, Creative Review [Best In Book] and Webby…
Currently
Partner/Technology & Innovation Director at London based AnalogFolk.
Previously
Technical Director – R/GA
Technical Director – Red Bee Media [360]
Head Of Development – Mook/Nitro
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